What are UTM parameters?

They're tags added to a URL (like utm_source and utm_medium) that let analytics tools attribute traffic to specific campaigns.

Which parameters are required?

Source, medium, and campaign name are the core three. Term and content are optional and used for finer tracking.

UTM Builder

Build tagged campaign URLs for clean analytics.

Create consistent, trackable campaign links. Enter your URL and campaign parameters — source, medium, name, term, and content — and copy a perfectly formatted UTM-tagged URL.

Website URLCampaign source (utm_source)Campaign medium (utm_medium)Campaign name (utm_campaign)Campaign term (utm_term)Campaign content (utm_content)

Your tagged URL

Fill in your website URL and campaign parameters to build a trackable link for Google Analytics and other platforms.

Source, medium and campaign are the three parameters most analytics tools expect. Term and content are optional.

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Frequently asked questions

What are UTM parameters?: They're tags added to a URL (like utm_source and utm_medium) that let analytics tools attribute traffic to specific campaigns.
Which parameters are required?: Source, medium, and campaign name are the core three. Term and content are optional and used for finer tracking.

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